Determinants of the Successful Digital Campaigns on Zakat: an Analysis Based on Islamic Marketing Perspective

Zakat campaigns have taken place from time to in various phases of muslim history. The zakat campaign has been said be effective, but evidence Indonesia shows that the literacy communities is not yet high, they also tend choose distribute directly, and there a wide gap between potential reality collection. This study aims examine determinants influence success digital campaign, consisting content or messages amil campaigners, target literacy, social media as platform, methods. research quantitative research, with respondents 100 muzakki (zakat donator) at LAZ Dompet Dhuafa Waspada North Sumatra, Indonesia. Data analysis techniques using descriptive statistics SEM-PLS SmartPLS 4.0 software. results show an effect significant on campaign. Meanwhile, factor method negative insignificant campaigns. this indicate importance positioning proposes institutions cadre their own celebrities.